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Aviva Offices


(General Accident Headquarters; Norwich Union)

The Aviva Pitheavlis site comprises a ziggurat-like office complex, off Necessity Brae, 1½ miles (2.5 km) southwest of the centre of Perth. Designed by Dundee-based architects James Parr and Partners, this immense building consists of a series of levels landscaped into Craigie Hill and was built between 1979 and 1983 as the world headquarters of the General Accident Fire and Life Assurance Corporation. The board-room is panelled in rosewood.

General Accident was founded in Perth in 1885, and grew into one of the largest insurance companies in Britain, with a multi-national presence. In 1998, General Accident merged with Commercial Union to form CGU. Two years later, this company merged with Norwich Union to form CGNU, which was renamed Aviva in 2002.

By 2009, the Aviva Group was the world's fifth-largest insurance group and the largest in the UK, with £364 billion of funds under management, 57,000 employees and more than 45 million customers.

Although the Pitheavlis office continued for a time as a divisional headquarters, responsible for corporate partnerships, together with broker business in Scotland and the north of England, group pensions and underwriter training, it now principally operates as a call-centre.


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